We’re a Danish clothing company and, since 1987, we’ve been working under the mantra ‘It’s got to feel right.’ For us, that means our clothing has to be comfortable to wear, and produced with sustainability in mind. It’s got to feel right – all the way from the beginnings ofa design to the finished product you hold in your hands.
We have more than 30 years’ experience behind us, but we’re constantly trying to evolve and improve. That applies in particular to our approach to products, suppliers, customers, colleagues, and, last but not least, our surroundings and environment. The mantra ‘It’s got to feel right’ is equally important in every aspect of our business. It feels rights for us, so we believe it will for you too.